Data · updated 26 October 2026
SEO issues on personal websites: data from 365 audits
We ran Marlo's free audit on 365 homepages. 87% had at least one issue and 13% were clean. The most common problems were missing tags that take a few minutes to add.
The headline numbers
- 365 homepages audited
- 318 (87%) had at least one finding, 47 (13%) had none
- 251 (69%) had two or more findings
- Median score: 67 out of 100
The most common findings
Among the 251 sites with two or more findings, the share that had each one:
| Finding | Sites | Share |
|---|---|---|
| Missing canonical tag | 137 | 55% |
| Missing meta description | 94 | 37% |
| Missing Twitter card tag (twitter:card) | 90 | 36% |
| Missing Open Graph tags | 67 | 27% |
| No H1 tag found | 67 | 27% |
| Multiple H1 tags found | 49 | 20% |
| Missing og:image | 40 | 16% |
| Meta title too long (over 60 characters) | 31 | 12% |
How to read this
These numbers come from our own audits, so they describe the sites we looked at. They are not a base rate for the web. Homepages only, one page per site. Most sites came from personal-site directories, plus 20 SEO agency sites. The finding shares are among sites with two or more findings, a filtered group, so they overstate how common each issue is across all sites. The sample was built for outreach, not for research.
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